Discover the timeless wisdom of Bhagavad-gītā 2.12, where Lord Kṛṣṇa reveals the eternal individuality of the soul and its relationship with the Supreme. Explore how this profound teaching aligns with modern scientific theories like near-death experiences, past-life memories, and simulation theory. Learn practical lessons to overcome fear, foster self-worth, and pursue spiritual growth in daily life. ...more

Discover the inspiring story of the Matchless Gifts curiosity shop, where Śrīla Prabhupāda began his mission to share Krishna consciousness with the world. Learn how this humble storefront on New York’s Lower East Side became the birthplace of a global spiritual movement, offering the timeless teachings of bhakti-yoga as a matchless gift to humanity. ...more